As the world of SEO changes, so do the types of reports that are used to track a website’s progress. In order to ensure that your team is on the right track, it’s important to stay up-to-date on the latest reporting trends. Here are four types of SEO reports that your team needs in order to be successful:
1. Search Engine Rankings Report
A search engine rankings report tracks your website’s progress in the SERPs. This type of report is essential in order to see how your SEO efforts are paying off. In order to generate an accurate ranking report, you’ll need to use a tool like Google Analytics.
2. Traffic Report
A traffic report will show you how much traffic your website is receiving from organic search. This type of report is important in order to track your website’s growth and see which SEO strategies are working best. In order to generate a traffic report, you’ll need to use a tool like Google Analytics.
3. Link Building Report
A link building report tracks the progress of your link building efforts. This type of report is important in order to see which links are having the biggest impact on your website’s SEO.
What Should Your SEO Reports Include?
Since this SEO report will most likely be read by your boss or your clients, you want it to be as detailed as necessary to get your point across without boring the reader to tears.
Quality SEO reports will show things like:
- Keyword ranking progress
- Backlink growth
- Organic traffic conversions
- Website technical health
Instead of including absolutely every piece of data you have, narrow it down to the key metrics that demonstrate the site’s performance. When you pair this with recommendations on how to further increase growth, your stakeholders will be happy with your efforts.
In conclusion,there are a few things that any SEO professional needs to keep in mind when reporting their team’s progress. First and foremost, they should be sure to track their progress and make sure that they’re meeting their goals.
Additionally, they should also keep an eye on the competition and make sure that they’re not falling behind. Finally, as always, it’s important to provide clear and concise reports that can help both the team and the individual members understand their progress.
